MetaMask Wallet Revenue Surges 27% as Airdrop Effect Takes Hold

Q3 2025 (July-September) financial reports are in. In the 92 days before the airdrop announcement, MetaMask's quarterly revenue was approximately $14.35 million, averaging about $156,000 per day. This figure itself is decent, but the real change occurred after the airdrop announcement on October 8th — revenue growth jumped directly to 27%.

What does this growth reflect? First, a resurgence in user activity. As a Web3 gateway, crypto wallets typically see significant rebounds in activity and transaction volume whenever major incentive events are launched. Second, it reflects market recognition of tokenized platforms — when users realize that long-term wallet usage may earn them airdrop rewards, user stickiness increases significantly.

From a market perspective, while this growth rate isn't revolutionary, it illustrates several key points: wallet ecosystems still have appeal, airdrop incentives remain an effective tool for driving user growth, and with proper timing, they can indeed translate into actual revenue increases. For other wallets and platforms, this serves as a valuable reference case — how to maintain user activity through reasonable ecosystem incentives.