Honey Snow Group (Hong Kong Stock Code: 02097.HK) recently launched an on-chain RWA token issuance project, which is an interesting case of traditional listed companies entering the crypto ecosystem.
As a Hong Kong-listed enterprise with a market value exceeding 100 billion, Honey Snow Group's on-chain token adopts a "coin-equity equivalence" design logic — each token corresponds to one cup of Honey Snow milk tea product in actual use scenarios. This direct value mapping has generated considerable market attention for the project.
After launch, the project's popularity surged rapidly, currently ranking high in platform trending lists and attracting early participants' positioning. At the current stage, token price is at a relatively low level, which is indeed an observation window for investors wanting to gain deeper understanding of the "traditional commerce + on-chain tokenization" direction.
The core value of this project lies in verifying: how well-known commercial brands can achieve on-chain asset digitalization through the RWA track, and whether the combination of token rights and equity rights can be implemented in practical scenarios.
Honey Snow Group (Hong Kong Stock Code: 02097.HK) recently launched an on-chain RWA token issuance project, which is an interesting case of traditional listed companies entering the crypto ecosystem.
As a Hong Kong-listed enterprise with a market value exceeding 100 billion, Honey Snow Group's on-chain token adopts a "coin-equity equivalence" design logic — each token corresponds to one cup of Honey Snow milk tea product in actual use scenarios. This direct value mapping has generated considerable market attention for the project.
After launch, the project's popularity surged rapidly, currently ranking high in platform trending lists and attracting early participants' positioning. At the current stage, token price is at a relatively low level, which is indeed an observation window for investors wanting to gain deeper understanding of the "traditional commerce + on-chain tokenization" direction.
The core value of this project lies in verifying: how well-known commercial brands can achieve on-chain asset digitalization through the RWA track, and whether the combination of token rights and equity rights can be implemented in practical scenarios.