Regarding the promotion of Web3 infrastructure, I found that most people have misunderstood it.

Many believe that promotion equals exposure, popularity, long lists of partnerships, and active communities. But from a decision-maker's perspective, you'll realize that true promotion is actually quite restrained—it happens in places most people don't notice. Inside internal documents, process reviews, and contract clauses.

A simple standard to measure whether a responsible person has truly adopted a certain infrastructure is: do they dare to sign off on it in official documents? Do they dare to include it, place it at critical points, and make the team rely on it long-term?

This is no small matter. What does signing off on a document mean? It means you are responsible for the long-term consequences. It means you have to explain to partners, internal teams, and all stakeholders why the core link is handed over to an external solution. More realistically—when problems arise, you must face everyone's eyes directly during the review meeting.

That's why genuine adoption is often slow. This slowness isn't due to technical limitations but organizational decision-making caution. Decision caution stems from the heavy responsibilities behind it.

Many analyses blame the long adoption cycle on "the ecosystem not being mature yet." But in reality, ecosystem immaturity is usually a result, not the cause. The real bottleneck is—there are too few people willing to make the call in the first place.

What do these first movers face? No precedents to reference. No comparable products to benchmark. No common language to reduce communication costs. They have to build a complete argumentation system themselves, conduct risk assessments independently, bear decision-making responsibilities, and face unknown consequences alone.

For many responsible persons, this isn't cost-effective. So their rational choice is: to prefer mature solutions that have already been written into countless documents. Not because those solutions are technically the best, but because choosing them significantly reduces personal decision risks and responsibility costs.

When more people think this way, it becomes hard to find the first adopters. Without first adopters, the ecosystem can't grow. Without ecosystem growth, the adoption threshold for later entrants becomes even higher. This creates a cycle.

Therefore, those truly pushing Web3 infrastructure into practical use are often not the projects with the most aggressive marketing, but those that can genuinely reduce decision risks, provide comprehensive risk guarantees, and dare to bear long-term responsibilities. They may be quiet, but they will gradually appear more frequently in official documents.