Sports properties are increasingly catching institutional investors' eyes. Why the buzz? Simply put, they operate in a relatively isolated ecosystem—less exposed to the macro headwinds that typically shake traditional markets. Geopolitical tensions, inflation concerns, policy uncertainty... these market pressures don't hit sports quite as hard. That's the appeal. For portfolios looking to diversify away from geopolitical and macroeconomic risks, sports-related assets offer a different kind of stability. It's not about high returns alone; it's about finding corners of the market where other folks' worries don't immediately translate into your losses.