Here's what caught everyone's attention: major social platforms coordinated algorithm changes all at once. You engage with something once, and suddenly that's your entire feed—permanently. The old discovery mechanisms? Basically gone. It's less about what users want to explore and more about what the algorithm decides they should see. This kind of centralized control over information flow is exactly why many in the Web3 space push for alternative models where users actually own their data and control their own discovery.