The first week of the new year saw a sharp surge in the enthusiasm of the crypto market. The launch of new coins combined with the movement of leading tokens directly ignited this round of market rally.

In early January, a major exchange launched multiple new projects simultaneously and opened fiat trading channels. Capital flooded in, with low-market-cap altcoins performing the most wildly—Broccoli might sound unfamiliar, but its single-month surge of 125% and 7-day increase of 56% are enough to attract attention. In the past 24 hours, it even approached a 10% increase, with retail investors rushing in with enthusiasm.

However, leading tokens were not idle. Bitcoin held firmly at the $91,000 mark, maintaining a market cap of $1.82 trillion. Although there was a slight correction in 24 hours, the 7-day total still increased by 2.88%, demonstrating strong investor confidence. BNB performed even better, now approaching $900, with a 7-day gain of over 3.5%, showing bullish momentum on the technical side. As for popular altcoins like XRP and DOGE, their 7-day gains all exceeded 13%, becoming the backbone of this sector.

The overall market logic is quite clear: new coin launches attract additional funds, leading tokens provide stable expectations, and small to mid-cap coins benefit from rotation effects. But it’s important to note that volatility has increased, and the risk of chasing highs is real. Catching the rotation rhythm is key to truly capitalizing on this wave of gains.