The 2026 FIFA World Cup will be held in North America (Canada, the United States, and Mexico), with a 5-month preparation period remaining—this means a cyclical investment window is opening.

Looking back at historical data, the story becomes very clear. During the last 2022 World Cup, CHZ surged from $0.05 to $0.30, a 6-fold increase. But after the final? It was directly cut in half, dropping back 50%. The 2024 European Championship followed the same pattern—an uptrend before the event, rapid decline after it concludes. This is the classic "buy the expectation, sell the reality."

Now CHZ has returned to around $0.05, which is an interesting price level. Some whales are quietly accumulating, and the market hasn't fully heated up yet. Investors face two paths: one is to build positions now, betting on the expectation rally driven by rising event hype; the other is to wait until the tournament actually starts and momentum peaks before chasing higher. These two paths carry completely different returns and risks.

Besides CHZ, the fan token sector also deserves attention. Fan tokens of various teams competing in the World Cup typically rise with the event's hype. The key is to position early, rather than waiting until the hype is already burning hot.