Rumble partners with Tether to launch a non-custodial wallet, allowing creators to receive crypto tips directly.

Video platform Rumble has recently made a big move. They partnered with Tether to launch a non-custodial crypto wallet, allowing platform creators to earn revenue more directly — users can tip their favorite content creators with Bitcoin, USDT, and Tether Gold, all done entirely on-chain.

This crypto wallet has several highlights. First, it is built on Tether’s Wallet Development Kit, which is the first public release of this toolkit in a production version. For users, the most important thing is truly owning their digital assets without relying on banks or third-party payment channels — this model represents a significant change for the creator economy.

Market reactions to this move have been positive. Rumble’s stock price rose nearly 4% in response, currently hovering around $7. But the deeper significance of this event might be even more worth noting — it reflects Rumble’s serious attitude toward its digital asset strategy.

Speaking of which, it’s worth mentioning Rumble’s Bitcoin reserves. The company currently holds 211 BTC, ranking 85th among the world’s largest public BTC holders. At Bitcoin’s current price of $92.16K, this asset is quite significant for them. Coupled with support from Tether Gold (XAUT at $4.59K), Rumble has established a fairly comprehensive on-chain asset system.

Even more interesting is that Tether’s investment in Rumble is not insignificant, indicating a high level of strategic alignment between the two companies. This move signals a shift in how video platforms monetize — transitioning from traditional advertising models to decentralized, transparent crypto payments. For creators and users, this could be the new face of content platforms in the future.