Most retail investors do options completely backwards...

When the market is falling & stocks are getting cheaper & safer they rush to buy puts.
That bids up put premiums.
Makes them expensive.
They are buying protection at the exact moment it costs the most.
(brilliant strategy right?)
The smart move is the opposite.
Sell puts when fear is high & IV is elevated.
Buy them when everyone is greedy & premium is cheap.
Simple when you see it.
Impossible to unsee once you do...