315 Investor Protection | Jinyinying Fund: Compliance and Transparency Safeguard Investor Rights, Enhance Sense of Gain and Achieve Mutual Progress

In recent years, the public fund market has continued to expand in size, with a growing variety of products. It has become an important channel for ordinary investors to participate in the capital market and achieve wealth preservation and appreciation. According to data released by the Asset Management Association of China, as of the end of January this year, the total size of public funds reached 37.77 trillion yuan, with 13,725 funds.

On the occasion of International Consumer Rights Day (March 15), public funds, as a key link connecting the capital market and the wealth of hundreds of millions of residents, are a hot topic in the industry—how to better protect investors’ legal rights and build a trustworthy brand image.

In fact, under the guidance of the “Action Plan for Promoting High-Quality Development of Public Funds” issued last year, the ecological system of the public fund industry has undergone a systematic restructuring. Recently, with the official implementation of the “Guidelines for Performance Benchmarks of Publicly Offered Securities Investment Funds,” the industry has once again experienced a profound transformation regarding “transparency” and “rational understanding,” moving from “seeing flowers in the fog” to “transparent and clear,” enabling ordinary investors to make investment decisions in a fairer, more transparent, and regulated market environment.

The mission of public funds is to provide professional financial services to the broad masses of ordinary people. This inclusive nature requires us to prioritize investors’ interests. The transparency and regulation guaranteed by the system are the moat that has earned the long-term trust of the market.

As a member of the industry, Golden Eagle Fund has been established for 23 years, always adhering to compliant operation, placing the interests of holders first, with reverence and prudence. Golden Eagle Fund believes that stable investment performance is the foundation for safeguarding holders’ interests, while compliance risk control measures—such as setting trading boundaries, managing credit risks, and anti-money laundering reviews—ensure investment stability and risk prevention, maximizing returns. Only by coordinating investment and compliance risk control can a long-term, healthy positive cycle be formed.

Meanwhile, fund products differ from consumer goods; the completion of product sales marks the beginning of service. After-sales service, financial education, and companionship should go hand in hand to avoid focusing solely on sales at the expense of service. Enhancing customer-centric demand response and solutions, strengthening financial education systems, valuing customer experience and companionship, enriching service scenarios, and improving service levels are essential. Helping investors fully understand risks, establishing rational investment concepts, and viewing market short-term fluctuations with a long-term perspective can ultimately improve the sense of gain among fund investors.

Public funds are vital to people’s livelihood and well-being. For a long time, Golden Eagle Fund has vigorously promoted a culture of rational investing, actively carried out financial education and anti-fraud campaigns, empowered the elderly, popularized pension finance, and enhanced investors’ legal and risk awareness. We deeply realize that improving investor services is both a development requirement and a market opportunity. Golden Eagle Fund, with a sense of national responsibility, keeps in mind its strategic positioning in finance, and through high-quality development, better serves national strategies and the broad investor base.

Risk reminder: Funds are subject to risks; investments should be cautious.

(Edited by: Xu Nannan)

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