Dongfeng Yipai Three New Models Co-Create Premiere, Exclusive "Yijia" IP Released

Sina Tech News, March 15th, midday — At the recent Dongfeng Yipai “Yijia People Spring Party,” Dongfeng Yipai announced the launch of the “Yijia People” user IP. The flagship models Dongfeng Yipai 008 officially launched, along with the simultaneous debut of Yipai 007 Flash Edition and Nano 01 Cross.

Since its founding, Dongfeng Yipai has established “User-Centric” as its core brand strategy, focusing on building an interactive ecosystem deeply connected with users. As Yu Yuefeng, General Manager of Dongfeng Yipai’s Marketing Division, stated: “The brand is like a ship, and the users are like the water carrying the ship. We value every family member’s voice.” This time, Dongfeng Yipai officially released the “Yijia People” user IP, established an official certified car owner club, and the first Yijia People Board of Directors, continuously deepening the brand ecosystem co-created with users.

To enhance the full lifecycle vehicle experience, Dongfeng Yipai’s “Yijia People Exclusive Service” has been upgraded with five major commitments: 7-day return and exchange, same-night resolution for vehicle issues, free service if dissatisfied, unlimited mileage free rescue, and free door-to-door vehicle pickup and delivery. To precisely match the interests of different social groups, Dongfeng Yipai offers benefits and privileges such as direct access to marathon events, professional fitness courses, National Geographic exploration, top-tier track experiences, top music festivals, and VIP travel privileges. Dongfeng Yipai is extending the user ecosystem from products to broader fields. By actively participating in marathons across multiple cities and forming “Yijia People” running groups, as well as cross-industry collaborations with games like Honor of Kings and League of Legends, the brand reaches a more diverse user base.

Focusing on user needs and co-creation, Dongfeng Yipai introduces three models: Yipai 008, Yipai 007 Flash Edition, and Nano 01 Cross, covering family comfort, trendy sports, and pure electric commuting scenarios.

For family travel scenarios, the Yipai 008 launches a new user co-created color — “Aurora Red.” To further improve comfort and convenience for family travel, the Yipai 008 introduces the “Spring Wild” kit, which includes three core features: roof rack, fixed side steps, and discharge socket. The Yipai 008 will also soon receive a full OTA upgrade. In entertainment, new additions include Qiche Music, Popcorn Video, and Meituan App. For safety, the entire lineup now features a flat tire stability function. In smart interaction, new voice wake-up for front and rear entertainment screens, rear seat control optimization, 3D desktop scene rendering, customizable instrument cluster displays, and 360° panoramic camera views are added.

The Yipai 007 Flash Edition and Nano 01 Cross debuted simultaneously. The Yipai 007 series adds a user co-created new color — “Electric Purple.” The official modified custom version co-created with users, Yipai 007 Flash Edition, is positioned as “a young person’s dream station wagon coupe,” featuring a sloping X-shaped aggressive front face, three-stage sharp side skirts, and polygonal ring wheels, equipped with 19-inch rims and 245mm wide tires. Performance-wise, the Flash Edition is tuned by a championship team’s professional chassis team. The new model will be officially launched on March 28. The Nano 01 Cross, based on the original model’s advantages, adds a new “Cangshan Gray” color and a lightweight outdoor-style roof rack, complemented by holographic light curtains and 18-inch aluminum alloy wheels. It is powered by the Qualcomm 8155 vehicle chip and features an edge-to-edge door design.