Xu Zhisheng lost 1.44 million yuan annually but refused to close the company, his reason left people speechless: I need to support 6 employees!

Recently, I watched a show and was deeply affected by a statement from Xu Zhisheng.

During the program, when discussing entrepreneurship, he honestly admitted that the stand-up comedy company he runs with friends has been losing money, and the losses are quite serious. According to statistics, the monthly loss reaches 120,000 yuan, totaling 1.44 million yuan in a year!

Honestly, for most people, this number might have caused them to collapse eight hundred times, and the company might have already shut down. However, Xu Zhisheng and his partners still insist on continuing.

Many netizens may not understand—what is this picture? As fame and wealth increase, why rely on this loss-making product? Some netizens even think Li Dan isn’t suitable for participating in stand-up comedy shows!

Xu Zhisheng answered the question with a happy smile, but he clearly knows the huge pressure hidden behind that smile. He mentioned that the company is small, with only six employees.

As long as he can keep earning enough to pay these six employees and support their families, the company will keep operating.

This statement sounds simple, but its importance is especially prominent. Think about it—under the current circumstances, when many bosses face difficulties, their first thought is to cut costs and lay off employees.

But Xu Zhisheng’s thought is, I have to carry this burden, I can’t let the people working with me be left without a future. This sense of responsibility is quite rare nowadays.

Talking about his entrepreneurial journey, it’s honestly a bit embarrassing. When he first became popular, he collaborated with his partner Xiao Kuai, and everyone thought that with his fame and ability, everything would go smoothly.

But the reality was shocking—business was not as easy as we expected, and he fell into endless losses.

In the toughest times, his partner even sold his own house to make ends meet.

Logically, such a business involving huge financial losses would most likely lead to broken relationships and friendships. But they didn’t—why? It’s precisely because of their mutual loyalty and innocence.

You’re willing to sell your house for me, and I’m willing to take on everything for you—such deep friendship is even more precious than simply making money.

People who know Xu Zhisheng understand that his frugality is genuine. It’s said that his annual income exceeds ten million yuan, but he doesn’t seem to place much importance on daily life.

Wearing a coat, he can go back to his hometown for two consecutive Spring Festivals. Because of its light color and not owning a car or property, his lifestyle is simpler than many white-collar workers.

He’s not without money to enjoy life, but he invests all his money and energy into what he cares about. He’s the kind of person who’d rather please himself but still takes responsibility for those around him.

From the show, it’s obvious that his health isn’t ideal—his facial expressions often look tired, requiring long-term recuperation. But whenever he faces the camera and the guests in the inn, he’s always the one actively seeking fun, creating humor—even if it means “causing trouble”—he always maintains a lively atmosphere.

People often say that the core of comedians is tragedy—they share all their joy with others, exhausting all their energy, and can only silently bear the frustration and pressure.

Xu Zhisheng seems to have this trait. Observing how he happily accepts losses, you realize he’s under tremendous economic and psychological pressure. But he rarely complains about his misfortune.

He started as a child from an ordinary family in Shandong, unexpectedly rising to fame through postgraduate exams and stand-up comedy. Although it looks like he’s been lucky all along, every step has been very solid.

Despite his fame, he doesn’t indulge in the joy of making money. Instead, he shoulders a heavier mission—leading a small team on a path full of unknowns and challenges.

Do you think he’s a fool? From a business perspective, it’s definitely not a wise choice. But do you think he’s worth our respect? Absolutely, he’s incredibly valuable.

This question made me think deeply—what is true success? Is it having countless coins in your bank account? Is it living in a luxury house and driving a luxury car? Xu Zhisheng offers a different explanation: when you have the ability, you still remember to help others.

As many netizens have described, the friends Xu Zhisheng knows are all quite outstanding. But surprisingly, when you stand in the bright light, you’re even willing to turn around and support a small piece of sky for those behind you.

Losing 1.44 million yuan a year isn’t a small amount for anyone, but his persistence sustains the livelihoods of six employees and six families. This sense of responsibility shines brighter than any title.

I sincerely hope that such honest and kind-hearted people, and their companies, can get through this difficult time and turn losses into profits.

Because what he’s guarding isn’t just a business, but a precious and increasingly rare “human touch.”