MetaMask Wallet Revenue Soars 27% as Airdrop Effect Takes Hold

Fresh Q3 2025 (July-September) financial data has just been released. In the 92 days before the airdrop announcement, MetaMask's quarterly revenue was approximately $14.35 million, translating to an average daily revenue of around $156,000. This figure is solid on its own, but the real shift occurred after the airdrop announcement on October 8—revenue growth jumped directly to 27%.

What does this surge reflect? First is the rebound in user activity. As a Web3 gateway, crypto wallets typically see significant bounces in activity and transaction volume whenever major incentive events are launched. Second is market recognition of tokenized platforms—when users realize that long-term wallet usage may earn airdrop rewards, user stickiness increases significantly.

From a market perspective, while this growth rate isn't revolutionary, it's enough to illustrate several key points: wallet ecosystems still hold appeal, airdrop incentives remain an effective driver of user growth, and with proper timing, they can indeed convert to actual revenue growth. For other wallets and platforms, this also serves as a reference case—how to maintain user activity through reasonable ecosystem incentives.