Moonbirds parent company launches "Birbillions" strategy: aiming to rival Pop Mart with a target of $1 billion in physical revenue

Odaily Planet Daily reports that Moonbirds parent company Orange Cap Games (OCG) has officially released the “Birbillions Thesis” white paper, proposing a hybrid business model of “physical collectibles + crypto memes.” The white paper points out that the core pain point in the crypto industry is the disconnect between “serious companies” and “absurd memes.” OCG aims to capture the attention of non-crypto users through physical toy distribution channels (such as Asmodee, GTS, etc.) and use $BIRB tokens as a value coordination layer.

Data shows that in its second year of operation, OCG’s physical revenue has reached $8 million. The thesis claims that its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue through physical sales, without relying on transaction fees or token sales.