

NFT stocks are shares of publicly traded companies that have meaningful exposure to the non fungible token ecosystem. These businesses may not issue NFTs themselves but benefit from NFT adoption through technology, platforms, intellectual property, or consumer demand.
This structure allows Australian investors to access NFT related growth using standard brokerage accounts, superannuation structures, and familiar regulatory frameworks, rather than engaging directly with blockchain assets.
| Business Model | NFT Exposure Method |
|---|---|
| Technology providers | Supplying GPUs, infrastructure, or blockchain tooling |
| Marketplaces | Hosting NFT minting, buying, and selling |
| Brands and IP owners | Launching branded NFT collections |
| Gaming and metaverse | Integrating NFTs into virtual economies |
Each category carries different risk and return profiles, which matters for portfolio construction.
Several well known global companies have established positions within the NFT ecosystem. These are commonly researched by Australian investors seeking indirect exposure.
| Company | NFT Connection |
|---|---|
| NVIDIA | High performance GPUs supporting virtual worlds and blockchain computation |
| Shopify | Enables merchants to mint and sell NFTs directly to customers |
| eBay | Integrated NFT sales into its digital marketplace |
| Coinbase | Operates an NFT marketplace alongside crypto trading |
| Funko | Digital collectibles linked to pop culture brands |
| Mattel | Launched NFTs for brands such as Hot Wheels and Barbie |
| Nike | Acquired an NFT studio to build digital footwear and apparel |
For Australian traders, these stocks often move in response to both equity market sentiment and crypto market cycles.
NFT stocks appeal to investors who want exposure without technical complexity.
Another factor is compliance and reporting. Australian investors often prefer assets that align with established tax reporting frameworks, which traditional equities provide more clearly than individual NFTs.
NFT stocks are not immune to volatility. Their performance often correlates with broader crypto sentiment, especially during periods of rapid NFT adoption or contraction.
This cyclicality makes timing and position sizing critical for traders.
There are multiple approaches Australians can take when investing in NFT stocks.
Australian investors should be aware of this overlap when managing portfolio risk.
NFT stocks provide Australian investors and traders with a practical gateway into the NFT economy using familiar financial structures. They offer liquidity, accessibility, and regulatory clarity compared to holding NFTs directly.
However, these stocks remain sensitive to crypto cycles and evolving consumer trends. A balanced approach, potentially combined with broader digital asset exposure through platforms like gate.com, can help investors navigate opportunities while managing downside risk.
What are NFT stocks
They are shares of public companies involved in NFTs through technology, platforms, or digital assets.
Are NFT stocks safer than buying NFTs
They reduce technical risks but still carry market and execution risk.
Can Australians buy NFT stocks through local brokers
Yes, most are available via international equity platforms.
Do NFT stocks follow crypto prices
They often correlate with crypto sentiment but are also influenced by equity market factors.
Should NFT stocks be a long term investment
They can be, but investors should focus on companies with diversified revenue and strong fundamentals.











