Strategy shifts to preferred stock financing: STRC is being frantically bought up by retail investors, MSTR has fallen over 12% this year.

Gate News reports that Strategy is accelerating the transformation of its capital structure, with its Series A floating rate perpetual preferred stock STRC unexpectedly becoming a focus for retail investors. Company CEO Phong Le stated that currently about 80% of STRC is held by individual investors, while the retail ownership ratio of common stock MSTR is only 40%, indicating a significant shift in market preference.

STRC emphasizes “low volatility + high yield” exposure to Bitcoin, with its current dividend yield reaching 11.50%, up 25 basis points from February. This level of yield is highly attractive in the current market environment, especially for investors looking to participate in Bitcoin-related assets while avoiding extreme price fluctuations. Phong Le defines this product as a bridge connecting traditional income demands with digital asset allocation.

Meanwhile, the company’s executives, including Michael Saylor, are continuously strengthening the promotion of the preferred stock product. According to disclosures, Strategy plans to raise $21 billion through the issuance of STRC and further fundraising through other channels, with a total financing target of $44 billion, marking a strategic shift from traditional equity financing to preferred stock financing.

In contrast to the popularity of preferred stock, MSTR common stock has faced pressure. Affected by Bitcoin price fluctuations, the stock has dropped about 12.5% year-to-date, and the market remains cautious about its high volatility attributes. In this context, STRC has become an important tool for redirecting funds.

Despite the pressure on stock prices, the company continues to increase its Bitcoin holdings. Data shows that in the past 30 days, Strategy has added approximately 45,000 Bitcoins, while other listed companies have only increased their holdings by about 1,000 Bitcoins during the same period. Currently, the company’s total holdings have surpassed 762,099 Bitcoins, accounting for about 76% of enterprise-level Bitcoin holdings.

This series of actions indicates that Strategy is consolidating its Bitcoin strategy through financial structural innovation while providing differentiated entry points for investors with varying risk preferences. In the future, the market acceptance of STRC and the price trends of Bitcoin may jointly determine whether its capital model can continue to expand.