Honestly, the big IP projects on Douyin have become popular again recently.

There is an account with over 13 million followers, naturally possessing the attributes of an internet celebrity meme pack. These domestically created original IPs inherently carry nationwide popularity—funny, down-to-earth, easy to break out of the circle, and user stickiness is undeniable.

Why are more people now focusing on this type of project? Recently, the Meme coin market has indeed been a bit quiet, with a bunch of tokens that cut leeks running rampant. Conversely, projects with genuine IP backing and ongoing community enthusiasm have become scarce. Some projects have already emerged, and everyone has seen the potential in this direction.

From an investment perspective, when macro liquidity begins to loosen (such as during the Federal Reserve's current interest rate cut cycle), market risk appetite tends to rebound. Assets with stories and community resonance are more likely to gain popularity at this time.

Of course, this is just my personal opinion and does not constitute any investment advice. Meme coins are inherently risky, so make your own judgment.