2025-12-16 04:21:10

Many people ask how KOLs can differentiate themselves, and there are always those who teach so-called KOL methodologies. Actually, the core remains that old saying — just be your authentic self.

This trick may seem simple, but in reality, it's a strategic move with no easy solution. Instead of obsessing over routines and techniques, it's better to focus on producing content with depth of thought and sharing truly valuable perspectives. As long as the content itself is solid, fans and traffic will naturally follow.

But what is the reality? Looking back over the past four years since 2021, this community has experienced a clear phenomenon of bad money driving out good. Those truly knowledgeable and high-quality creators once deserving of the "KOL" title are now few and far between. The current situation, however, is chaotic — filled with low-quality, trend-chasing, and hot-topic content.

Where are the skilled creators from back then? The number of creators who genuinely produce deep, meaningful content and persist in output has become increasingly scarce. This industry needs more innovative and persistent individuals to join, to change this trend and make high-quality content the mainstream again.

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GasFeeCrying

· 2025-12-17 18:30

It's quite eye-opening, but you also need to have some substance in your true self. The part about bad money driving out good money is so true. What are all these things flooding the screens now... If the content isn't hard-hitting enough, don't expect followers. Why is this principle so hard to understand? Top players have already been refined, who still wants to seriously produce in this pit? How come those riding the trend can survive so well? I've truly realized it. Thinking of those genuine and talented bloggers from before, they've all shifted now. High-quality content becoming mainstream? Probably have to wait for the next bull market. It's abnormal that fewer and fewer people are working seriously; you need to ask yourself why.

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SchrodingerWallet

· 2025-12-16 04:51

Laughing out loud, does anyone still believe in the idea of truly being oneself? Forget it, in an era dominated by traffic bloggers, who still cares about in-depth content? Honestly, the KOL circle has really become distorted, resembling a huge trash heap. Remember those people with real ideas, what are they doing now? Hard content is useless; traffic rules everything, right?

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Gm_Gn_Merchant

· 2025-12-16 04:42

That's right, but who is really creating content now? Everyone is just selling courses and coins. The "be true to yourself" approach is already outdated; traffic still depends on luck and capital. I've seen through the phenomenon of bad money driving out good over these four years; high-quality creators have long since left. No matter how good the content is, if the algorithm doesn't recommend it, it's all useless. This is the current state of Web3—nothing but chaos. Thinking back to those who truly have value, they are now doing other things. Wait, doesn't that mean we need to persist in creating good content? But how to make money, everyone? Just having ideas without traffic makes you cannon fodder in this circle.

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