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Cash App Launches Bitcoin Incentive Program for New Merchants
Square's Cash App is now offering Bitcoin rewards to new merchant accounts during signup. The initiative, backed by the payments platform's leadership, aims to drive merchant adoption and increase Bitcoin utility in everyday transactions.
The giveaway structure ties Bitcoin distribution to new merchant onboarding, creating a potential catalyst for broader platform growth. This move reflects ongoing efforts by mainstream fintech players to integrate cryptocurrency incentives into traditional payment ecosystems.
The campaign signals continued mainstream interest in Bitcoin as a retention and acquisition tool for digital payment services.