There's something refreshing about systems that actually respect creators when their work gains traction. Here's the reality: when content goes viral, creators typically lose the plot. They can't track where it's being used, can't control the narrative, and end up fighting endless takedown battles.

But imagine a different model. What if reuse through licensing becomes the norm instead of the friction point? Smart contracts could enable automated, fair compensation every time someone leverages your IP. No friction. No lawsuits. Just transparent, on-chain licensing agreements that work at scale.

That's a genuine upgrade to how we've traditionally handled intellectual property. Creators stay visible, maintain control, and actually benefit when their work circulates. It's not just better for artists—it reshapes the entire creator economy.