2026-01-03 14:20:13

A certain exchange recently announced as an official regional partner of La Liga, which has attracted considerable attention in the industry. From the platform's development trajectory, it has gradually expanded from simple trading functions to sports ecosystem collaborations, reflecting the ambitions of leading exchanges in brand building.

This type of cross-industry cooperation has a quite intuitive impact on user experience. The platform usually launches a series of value-added services and benefits based on event collaborations—such as official ticket purchasing channels, event merchandise, and exclusive member privileges. For users who are both interested in trading行情 and passionate about football, this ecosystem integration can indeed create additional value.

It is worth noting that such sports sponsorships are gradually becoming an important way for crypto trading platforms to gain brand recognition and user trust. By associating with well-known event IPs, platforms can enhance public awareness and expand business opportunities within a compliant framework.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

24 Likes

Reward
24
8
Repost
Share

Comment

0/400

NoodlesOrTokens

· 01-05 01:44

The way they sponsor La Liga is pretty slick, but I'm just worried that after they finish harvesting the profits, they'll run away.

View OriginalReply0

AirdropHunterKing

· 01-04 21:24

Here we go again, using users. The sports sponsorship deal has already been exploited by others, can they still make a splash? I've seen this tactic too many times—first spend money to buy fame, then take a cut, and finally run away claiming compliance issues. Do you believe it? The opportunity to get free tickets is here, everyone. Hurry up and send your wallet address, buddy. They talk about ecosystem integration nicely, but honestly, they just want you to trade more and harvest more profits. I scoff at that. Although this sponsorship can indeed attract new users, the ones who really make money are those who knew about it first. It has nothing to do with us old hands who keep grinding. What are you waiting for? Keep an eye on your wallet and don't be lured in.

View OriginalReply0

MoonRocketman

· 01-04 08:56

La Liga sponsorship is essentially a move to set the stage for a valuation boost... From a technical perspective, this is a signal of the brand breaking through the neckline. A fireball reaching the moon is not a dream, but the fuel consumption ratio must be calculated carefully. Sports IP is indeed prone to bloodsucking. That said, the real test is still ahead. Let's see if the subsequent benefits can sustain the RSI momentum.

View OriginalReply0

StakeHouseDirector

· 01-03 14:50

Uh, sponsoring La Liga? That's a bit of a big move, burning money for recognition.

View OriginalReply0

SatsStacking

· 01-03 14:50

Haha, another exchange is spending money on sports marketing. The tricks are getting more and more cliché.

View OriginalReply0

SybilAttackVictim

· 01-03 14:49

It's the same old trick again—sponsoring sports IPs to whitewash their image. Forget it.

View OriginalReply0

BTCRetirementFund

· 01-03 14:45

Hmm... It's the same old sports marketing tactics, really treating retail investors like leeks.

View OriginalReply0

BuyTheTop

· 01-03 14:21

La Liga set up an exchange as a sponsor, and this tactic is now everywhere. Does this thing really bring value to users, or is it just a marketing gimmick? Ticket rights sound good, but I'm worried it might just be an illusion in the end.

View OriginalReply0