Recently, I've been thinking that instead of spending a lot of money on KOL collaborations for promotion, it's better to analyze the actual costs of hiring traditional media editors for publicity. Calculations show that the fan conversion efficiency of the former is sometimes less stable than the latter. The key issue is that KOL prices are becoming increasingly outrageous, and the results are hard to quantify. Many project teams are now re-evaluating their marketing budget allocations to see which combination yields a higher ROI. In the Web3 communication space, more precise cost management is indeed necessary.