2026-01-04 06:22:10

The Inside Story of Platform X's Significant Increase in Creator Revenue: From Policy Shift to Platform Strategy Upgrade

In the past two months, Platform X has made a major turnaround in its attitude toward creators. Just now, I checked accounts, and many creators found that their revenue shares have basically doubled — this is no small change.

The turning point was in October. At that time, X's product team was still discussing internally that paying creators too much might cause problems. The management directly rebutted: "No, the core issue isn't the compensation itself, but that we're not paying enough and our distribution mechanism isn't precise enough." Comparing this to YouTube's approach, the implication is clear — they figured this out long ago, and we need to catch up.

This reflects more than just a financial number adjustment. The policy's 180-degree shift indicates that the platform's emphasis on the creator ecosystem is increasing. To retain high-quality content producers, having a platform alone isn't enough; you need to show real benefits. Doubling the revenue share, in simple terms, means X is redefining its position in the content ecosystem through concrete actions.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

17 Likes

Reward
17
8
Repost
Share

Comment

0/400

GasWaster69

· 01-05 19:48

Doubling? Now there's some sincerity. I almost thought X was really going to fail.

View OriginalReply0

WhaleStalker

· 01-04 19:21

Doubling the shares? Finally willing to do it, but it's a bit late, buddy. Really? It hasn't reached me yet... I love the plot of management slapping the product department in the face. Now that's understanding the ecosystem. Wait, is this policy shift real or just another pie in the sky? Only when the money is in place can creators stay. This time, X has finally figured it out.

View OriginalReply0

GateUser-9ad11037

· 01-04 06:48

Doubling? About time, X has finally been forced to learn to be smart.

View OriginalReply0

DegenGambler

· 01-04 06:43

Doubling? Really? I haven't seen it go up...

View OriginalReply0

NFT_Therapy

· 01-04 06:37

Ha, finally here. It should have been like this a long time ago. X is really backed into a corner. --- Doubling the payout? Sounds good, but what's really important is whether the funds actually arrive. --- The management team publicly criticizing their own product team—what does that say? Money talks the loudest. --- Compared to YouTube? Wake up, there's a huge gap. --- Top creators have long been poached by YouTube. Now, even with more money, who can they really keep? --- The policy shift is so rapid; it feels like the market is forcing it. --- Real cash is the ultimate solution—nothing beats it. --- The issue with the distribution mechanism not being precise enough has been criticized. The content ecosystem depends on whether the distribution is fair or not. --- X wants to turn things around. Just throwing money at it isn't enough; trust issues also need to be addressed.

View OriginalReply0

RugDocScientist

· 01-04 06:28

Doubling? Ha, finally showing some sincerity. Before, it was really stingy. --- The part where management calls out the product team is so satisfying. That's more like it. --- To put it simply, it's all about competing fiercely on YouTube. Only with enough money can you keep people. --- The statement about precise allocation mechanisms is just for show. Let's see if they can really follow through later. --- If they can truly stabilize high-quality creators, this move by X can be considered a step in the right direction.

View OriginalReply0

BearMarketLightning

· 01-04 06:22

Doubling? No way, I still look the same as before --- Management slapped the product team in the face, this show is quite entertaining --- Sounds good, has the real money actually arrived, everyone? --- Compared to YouTube? First, get the algorithm right --- I don't feel the double earnings, is there a problem with my account? --- Finally remembered the creators, better late than never --- It's not about the money, the key is not to delete posts anymore --- If this wave is true, the management deserves credit --- YouTube has been playing for over ten years, and X only just now remembers? --- Doubling sounds great, but how the rules are set is the real point

View OriginalReply0