Jupiter Exchange's $70 million buyback program launched in 2025 failed to prevent the JUP token from dropping 89% from its peak as it faced a $1.2 billion unlock. Founder Siong proposed reallocating the funds for user growth incentives, sparking debate. Anatoly Yakovenko of Solana suggested a model that stores profits for future buybacks and offers staking rewards to better align long-term value. The debate extended to Helium, which also paused its buyback plans to focus on growth, highlighting the limitations of traditional buybacks in addressing structural selling pressure.