MetaMask Wallet Revenue Surges 27% as Airdrop Effect Takes Hold

Q3 2025 financial report data is now available. In the 92 days leading up to the airdrop announcement, MetaMask's quarterly revenue was approximately $14.35 million, averaging about $156,000 per day. This figure itself is quite good, but the real change occurred after the airdrop announcement on October 8th — revenue growth directly jumped to 27%.

What does this increase reflect? First, a rebound in user enthusiasm. As the Web3 gateway, crypto wallets often see a significant uptick in activity and transaction volume whenever major incentive events occur. Second, market recognition of tokenization platforms — when users realize that long-term wallet use could earn airdrop rewards, user stickiness significantly improves.

From a market perspective, this growth, while not revolutionary, indicates several points: the wallet ecosystem remains attractive, airdrop incentives are still an effective way to drive user growth, and with proper timing, it can indeed translate into actual revenue increases. For other wallets and platforms, this also serves as a case study — how to maintain user engagement through reasonable ecosystem incentives.