2026-01-07 10:22:10

Another tech giant has adjusted its Web3 strategy. Sportswear giant Nike completed the sale of its digital product subsidiary RTFKT last month, officially bidding farewell to its exploration in this field.

In the past, many traditional companies, including Nike, were full of expectations for Web3, launching NFT projects and digital asset products. Now it seems that this wave has gradually faded. Large companies are beginning to reassess the value of these investments, with some choosing strategic adjustments or complete withdrawals.

This also reflects a reality: although the concepts of Web3 and the Metaverse are promising, they still require time to explore in terms of practical implementation and commercialization. These actions by traditional companies may just be a reflection of market rationality returning.

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QuorumVoter

· 1h ago

Haha, even Nike has left. I’ve been saying that the big companies’ Web3 dreams should wake up now. That wave of NFTs was really just a way to cut leeks. Now it’s all nonsense. Web3 is still far from being ready. Let’s wait until a truly useful product appears. Another major player has given up. This industry still has a long way to go. Honestly, it’s still about not finding the right way to make money. No wonder everyone is leaving.

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GasWrangler

· 01-07 22:16

honestly nike dumping rtfkt is just... demonstrably the right move if you analyze the actual transaction data. these corps threw ridiculous gas-inefficient capital at nft infrastructure that fundamentally didn't scale. technically speaking, this wasn't a retreat—it was base layer optimization they should've done earlier tbh

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MindsetExpander

· 01-07 10:49

Even Nike has left, indicating that this NFT craze really needs to cool down. Stop hyping it up.

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ChainProspector

· 01-07 10:45

Haha, really. Web3, which was hyped up so much back then, is now one big company after another running away... That wave of NFTs, I thought it could change the world, but what happened... Nike has also pulled out, indicating that this thing isn't as profitable as imagined The market has cooled down, bubbles will eventually burst, normal operation I've long stopped understanding this whole thing; anyway, I still prefer to hold Bitcoin honestly Another signal of retail investors exiting the market

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MemecoinTrader

· 01-07 10:43

lol nike dumping RTFKT is peak narrative collapse watch. the real alpha was shorting the "traditional brands embrace web3" thesis all along ngl

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GateUser-6bc33122

· 01-07 10:29

Nike has already left, and the big companies are really starting to wake up. But to be fair, those early-stage projects had all kinds of ways to cut leeks. Web3 is still early, but the hype era has definitely passed. Another dream of "we stick to Web3 faith" shattered... hilarious. Everyone has to face reality; if you can't commercialize, it's zero. Big companies fleeing = market signal? Or do they never really intend to do it seriously? Probably the RTFKT team is now directly breaking down, haha.

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