Strive shifts from BTC reserves to digital credit; can 2026 become a strategic turning point?

Bitcoin treasury company Strive is brewing an important strategic shift. According to the latest news, Strive CEO Matt Cole stated that the company’s Strategy business is preparing for large-scale digital credit operations in 2026 and will vigorously promote this area in capital raising efforts. This shift means that Strive is no longer just a passive BTC holding treasury company but is exploring more diversified revenue sources.

Current Status of Strive: Steady BTC Reserves

Before announcing the digital credit plan, Strive recently completed a significant BTC accumulation round. According to relevant information, between November 10, 2025, and December 31, 2025, Strive increased its holdings by 101.8 BTC at an average price of approximately $94,525. After this accumulation, Strive’s total holdings reached 7,626.8 BTC, with an average cost of about $113,153.

This scale ranks Strive as the 14th largest Bitcoin holder among global institutions, demonstrating the company’s financial strength and reflecting strong confidence in BTC’s long-term value. Notably, the market value of Strive’s ASST fund is approximately $922.2 million, with about a 28.3% premium over Bitcoin’s market price, indicating high market recognition of its asset allocation and management capabilities.

Why Choose Digital Credit

Expanding from BTC reserves to digital credit business warrants thoughtful consideration. In the current crypto market environment, pure asset holdings can no longer meet investors’ yield demands. Digital credit represents a different path:

• Improving capital utilization efficiency through lending to generate cash flow
• Expanding revenue streams and reducing dependence on single-asset price fluctuations
• Participating in more aspects of crypto finance to enhance competitiveness
• Preparing for the widely anticipated cycle in 2026

Matt Cole’s mention of “vigorous promotion” indicates this is not a trial move but a significant strategic adjustment at the corporate level. It suggests that Strive may allocate considerable capital and human resources to the digital credit field this year.

Signals Behind Continuous Accumulation

Interestingly, while announcing its entry into digital credit, Strive is still actively increasing BTC holdings. This action is not contradictory but instead reveals an important signal: the company’s confidence in BTC’s long-term value remains intact.

This dual-track strategy of “accumulating BTC on one hand and expanding digital credit on the other” reflects Strive’s attempt to seek growth on a stable foundation. BTC reserves are the base, and digital credit is the growth engine.

Summary

Strive is undergoing a transformation from a single treasury model to a diversified financial service provider. Its current BTC reserve scale and ranking provide a solid foundation for this shift, while the digital credit business represents a new exploration for future growth. The choice of 2026 as a timeline is also meaningful; typically, large institutions increase strategic investments in years with optimistic market outlooks. The follow-up focus will be on how this digital credit business is specifically launched and how much growth potential it can bring to the company.