Luxury automaker Ferrari has begun accepting Ethereum payments from customers across the United States and Europe. This marks a notable expansion of cryptocurrency adoption among premium brands, with the blockchain payment option now integrated into their sales ecosystem. The move signals growing mainstream acceptance of ETH as a viable medium for high-value transactions. Such partnerships between established luxury brands and public blockchains underscore the maturing infrastructure around cryptocurrency payments and highlight how traditional industries are gradually embracing blockchain settlement rails. For the Ethereum community, this represents tangible progress beyond speculative trading—real-world utility at scale.