There is an interesting phenomenon in the Web3 field. When a new track first appears, those who can launch better products stand out clearly, and the product itself determines life or death. But when it reaches maturity, it's a different story — at this stage, most products on the market are quite similar, with similar functions. At this point, the real competition shifts to other areas. What are they? Liquidity, user base, brand trust, ecosystem integrity… These intangible assets become overwhelming advantages. Innovative products in the early stages are eliminated not because of poor technology, but because they lose in later competitive dimensions. This also explains why some projects that seem to have mediocre features can thrive, while some technologically advanced ones are forgotten by the market.