A major social platform is preparing to integrate native crypto trading directly into its app, tapping into its 700 million user base. The rollout merges social connectivity, payment infrastructure, and cryptocurrency trading into a single ecosystem—no external redirects needed.

This represents more than just a feature addition. By combining social reach with seamless crypto transaction capabilities, the move could fundamentally shift how retail users access and engage with digital assets. Whether this accelerates mainstream adoption or reshapes market liquidity remains to be seen, but the scale of distribution channels entering crypto infrastructure marks a notable inflection point for the industry.