Recently, a series of actions by a leading exchange's foundation have revealed a shift in the crypto market trend. They explicitly support top meme coins like "Binance Life" and compare their valuation to the peak of ORDI at that time. This is not a random bet but a strategic choice made after careful consideration.

The underlying logic is actually quite sobering—VC projects have been played out. No matter how beautiful the whitepaper is written, it ultimately results in unlimited unlocks, and retail investors still get cut. The project teams and investment institutions have layered rights and interests, making the game fundamentally unfair. Meme coins are different; their rules are transparent, relying on traffic, IP, and consensus sentiment. Although risks are still present, at least everyone is starting from the same line.

Why does the exchange foundation dare to do this? Because they see the wealth effect that meme coins can generate. This effect can not only activate the market but also attract new users and increase user activity. Compared to those VC projects with distant real-world applications, the business logic of meme coins is more pragmatic. The market trend has indeed changed, and the fact that leading exchanges choose to stand on this side indicates they believe this is the future direction.