Trump's media giant makes a major adjustment to Bitcoin holdings, 2,000 BTC flow to custody platform

Trump Media & Technology Group (DJT) recently increased its Bitcoin holdings to 11,542 coins, then moved approximately 2,000 Bitcoins through multiple wallets, totaling $174 million. This series of actions highlights the company’s proactive management attitude toward its crypto assets.

The Truth Behind the Custody Transfer

According to on-chain data tracking, Trump Media distributed these Bitcoins across multiple addresses, with about $12 million entering Coinbase Prime Custody. Custody, an institutional-grade storage product, means the assets have entered a professional custody system, which typically reflects corporate restructuring or cold storage strategy adjustments rather than simple selling.

The remaining funds are dispersed across several wallets associated with the entity. This diversified allocation strategy indicates that Trump Media is optimizing its financial structure, possibly involving internal policy adjustments or custody transition considerations. Assets stored in Custody can be maintained long-term without trading, providing the company with ample flexibility to respond to market changes.

Active Position Management Signal

The timing of this move is noteworthy. Just one day before blockchain tracking firm Lookonchain reported that the company had added 451 Bitcoins, Trump Media completed this transfer. This suggests that Trump Media, as the owner of the Truth Social social media platform, is actively rather than passively managing its digital asset allocation, rather than leaving it idle.

Enterprise-level holders typically reconfigure assets across multiple wallets after new purchases, internal policy adjustments, or custody transitions. Trump Media’s series of actions precisely confirms this routine.

Market Reaction Remains Calm

Bitcoin’s price has shown little immediate impact from this large transfer. Although overall market sentiment weakened toward the end of the year, Bitcoin remains within a relatively stable price range. According to the latest data, Bitcoin is trading at $90.65K, down -0.31% in the past 24 hours, indicating that the market has become more rational toward such institutional-level holdings movements.

Traders are closely watching capital flow trends, but market focus is more on whether Bitcoin can break through the psychological threshold of $90,000. This level has become a significant resistance point recently.

Stock Price Surge

Trump Media’s move coincides with a strong stock performance. According to relevant financial data, the company’s stock price has increased by over 30% in the last five trading days, with a trading price of around $14. This upward momentum reflects market recognition of the company’s diversified strategy, especially its continued push into financial products and digital assets beyond social media.

This move marks further institutionalization of Trump Media’s crypto asset management and signals that traditional companies’ attitudes toward digital assets like Bitcoin are becoming more regulated and professional.