It’s not just algorithm changes on 𝕏.

Interest in crypto has hit its lowest level since early 2021, with YouTube views on crypto content plunging over the past three months to their weakest point in years.

Benjamin Cowen, founder of ITC Crypto, shared 30-day average data across multiple crypto YouTube channels showing a clear drop in viewership.

He emphasized that the cause isn’t just algorithm changes on X, but a broad-based drop across all social media platforms.

This trend also supports the view that the current cycle is being driven mainly by institutions, while retail investors are largely sitting on the sidelines.