Transforming Retail Shelves: How Pricer Avenue is Redefining In-Store Customer Engagement

Retailers face a persistent challenge: how to stand out on crowded shelves while driving both sales and customer satisfaction. Enter Pricer Avenue, the shelf-edge communication platform now commercially available following its debut at NRF 2026. Rather than just a digital price tag upgrade, it’s fundamentally transforming how retailers present products and engage shoppers.

The Problem Pricer Avenue Solves

A research study involving 5,000 consumers revealed what retailers have long suspected—shoppers crave richer, more immersive information at the point of purchase. Static shelf displays no longer cut it in modern retail. Early pilots, including a trial with East of England Co-op, confirmed that enhanced shelf-edge communication directly correlates with stronger promotional execution and measurable customer engagement gains.

How It Works: From Concept to Commerce

Developed through extensive pilot testing and integrated into the Pricer Plaza cloud ecosystem, Pricer Avenue moves beyond traditional electronic shelf labels (ESLs). Its large-format Floating Canvas displays link multiple ESLs to create unified storytelling spaces. The platform combines clean Scandinavian design with a powered rail system that delivers a premium, branded appearance without the clutter.

What sets it apart functionally: continuous power delivery, multiple connectivity options, and support for future IoT devices. This means retailers get automated pricing management, instant LED alerts, and hardware that adapts over time rather than becoming obsolete.

The Business Case: Revenue and Efficiency

Beyond aesthetics, Pricer Avenue transforms the shelf edge into a monetizable space. Retailers can run dynamic campaigns, give brands premium visibility at point of purchase, and create new revenue streams. Operationally, the snap-and-lock rail system allows quick adjustments without store disruptions, while eliminating batteries reduces environmental footprint and waste management costs.

The modular design supports refurbishment and recycling, extending hardware life and minimizing replacement cycles—a financial and sustainability win simultaneously.

Why It Matters

In an era where the in-store experience competes directly with digital shopping, Pricer Avenue bridges that gap. It combines shopper-focused design, operational efficiency, revenue potential, and sustainability into a single next-generation solution. For retailers managing high-value zones, it’s no longer just about displaying products—it’s about orchestrating the entire shelf experience.