The video platform launches its own service for sending crypto payments to creators

Rumble announced the launch of its non-custodial crypto wallet, which allows platform viewers to directly support content creators through digital assets. The functionality supports multiple cryptocurrencies, including Bitcoin, USDT, and Tether Gold (XAUT), providing flexibility in choosing the payment method for users.

The solution was developed in collaboration with Tether, which provided its Wallet Development Kit to build the payment tool. This is the first public example of using this technological stack, demonstrating the potential for widespread adoption of the tool across various services.

Practical significance of crypto wallet integration

The main advantage of the solution is the elimination of intermediaries — traditional financial systems, banking institutions, and payment systems are no longer required for transferring funds between users and creators. All operations are conducted directly within the platform’s unified ecosystem, speeding up transactions and reducing associated costs.

Wallet owners gain full control over their cryptographic assets, as the system is built on principles of non-custodial management — Rumble does not store users’ private keys.

Financial results and investment strategy

The announcement of the new service positively impacted the company’s stock — shares increased by 3.8% and are now trading around $7 per unit. This indicates investor interest in the platform’s cryptocurrency strategy.

At the same time, Rumble is actively expanding its Bitcoin holdings. To date, the video platform owns 211 bitcoins, placing it 85th in the ranking of the largest public holders of this asset. With Bitcoin’s current price around $92.56K, the total value of its digital reserves amounts to a multi-million dollar sum.

Strategic partnership and platform transformation

Significant investments by Tether in the development of the Rumble ecosystem indicate a deep strategic cooperation between the companies. This partnership demonstrates a new trend in monetizing video content — platforms are gradually shifting from traditional advertising models to cryptocurrency solutions to support creators and retain audiences.