Stability finds its way to major institutions: how the GENIUS Act is transforming the cryptocurrency landscape for PwC

In its latest statement to the Financial Times, the leadership of the world’s largest auditing and consulting firm PwC announced a fundamental shift in attitude toward digital assets. Against the backdrop of the adoption of cybersecurity legislation and regulatory frameworks for stablecoins, the American legislature is shaping an ecosystem where previously marginal technologies are becoming part of the financial infrastructure.

When regulation makes the impossible possible

Years of uncertainty have forced large institutions to adopt observer positions. For companies responsible for auditing, risk management, and oversight, bold steps toward cryptocurrency assets seemed like an irrational gamble. However, the situation has changed dramatically.

The emergence of clear regulatory standards regarding stablecoin issuance, reserve backing, and payment process oversight has made what once seemed impossible: large organizations are moving from observation to active participation. The GENIUS Act has become a catalyst for this transformation, establishing guiding principles under which traditional and new market players can operate safely.

This step marks the end of an era of skepticism. PwC leadership interprets this as a turning point when the blockchain sector gains the same level of trust as the traditional financial system.

Why stable digital currencies are more than just a coincidence

Stablecoins have one key property: they can serve as a bridge between innovation and conservative business needs. Payments, trading, operational financing, and settlements operate directly on the blockchain, preventing price volatility that has long been a barrier for institutions.

For organizations managing large capital volumes, stability is not an option but a necessity. The legislative framework proposed by the GENIUS Act provides exactly that: transparency regarding reserves, clear disclosure procedures, and operational controls that reduce risks.

This means that treasuries of large companies can consider stablecoins as a means of cash flow management. International payments become faster. And the very concept of blockchain financing ceases to be mere speculation.

PwC sees not only obligations but also opportunities in this. Around the stablecoin ecosystem, demand is growing for related services: management, accounting, cybersecurity, compliance monitoring. The company is seeking to establish itself as a reliable partner in this new world.

Tokenization moves from labs to the real world

What was considered just a theoretical exercise a few years ago is now becoming a tangible reality. Bonds, investment funds, real estate rights, even operational cash flows — all can be transferred onto the blockchain as tokenized assets.

Converting traditional assets into digital form opens new possibilities: settlements are reduced from days to minutes, information transparency increases, and compliance is automated through smart contracts. PwC leadership understands that further evolution will follow this path, and the company must be embedded in this process to remain relevant.

This aligns with what other market participants are doing. Asset management is testing the first tokenized funds. The banking sector is exploring blockchain-based settlement options. Programmable assets are gradually replacing the cumbersome administrative machinery of traditional financial infrastructure.

Drawing the new map of competencies

PwC has already accumulated a significant set of services in the cryptocurrency sphere. These include:

• Digital asset auditing and accounting
• Security audits for wallet storage and management
• Comprehensive cybersecurity and attack protection testing
• Regulatory compliance consulting
• Development of risk management frameworks for blockchain operations

The company works with a wide range of clients: from crypto startups to conservative banking institutions, as well as regulators and central banks. This diversity of experience allows PwC to see the full picture of transformation.

Over the past year, the company’s internal expertise has grown faster than before. This indicates that leadership is betting on building specialized teams capable of handling the most complex crypto activities in synergy with traditional consulting areas.

From specialists to a full ecosystem of services

PwC does not view the cryptocurrency segment as a niche specialization. Instead, the company integrates digital assets into its core operational areas. Auditing, compliance, strategic consulting — all these services are applied to blockchain assets on the same principles as in traditional finance.

This positioning is critically important for institutions entering this space. They need partners who understand financial regulation, operational risks, and blockchain architecture simultaneously. PwC aims to become exactly such a partner.

Leadership is confident: demand for these services will only grow. The reason is simple: regulatory uncertainty is melting away, capital is flowing into blockchain systems, and institutions are forced to choose between staying in the past or moving forward with a reliable guide.

Stablecoins, tokenization, the legislative framework of the GENIUS Act — all of this forms a new financial order where PwC sees itself as a significant player.