Chao Shi Li, average glasses price $4,000, customer group aged 65+, 200 self-operated stores with $500 million revenue and $100 million profit.

My friend runs a competing brand, a short video matrix team, doing self-operated + franchising. Currently 3 stores in Changsha, Chongqing, and Chengdu, with an average price of $3,500, valuation of $150 million. The glasses market is only 2% penetrated and growing gradually.