聊聊最近看到的 SIXR Cricket：是真做事还是蹭热度？

前两天刷推特看到 SportsFi 这个词条下有个叫 SIXR Cricket 的项目挺活跃，正好我也稍微关注点板球（虽然不是铁粉），就顺手扒了一下这项目到底在搞什么名堂。

说实话，第一眼看到“板球+Web3”这个组合，我心里是打鼓的。毕竟 Crypto 圈子里披着体育外衣搞盘子的太多了。但耐着性子看了一圈白皮书和社区，感觉这次有点不一样，至少逻辑上是通的。

先说基本面，这项目的底子挺有意思。
它不是那种只有几页 PPT 的草台班子，背后是 Bongo——那个南亚很大的娱乐平台。这点很关键，因为 Web3 现在的通病就是缺真实用户。Bongo 自带那 3 亿多的泛用户池，如果哪怕只能转化 1%，这在目前的 GameFi 市场里也是个恐怖的数字。而且选在 TON 链上做，显然是看中了 Telegram 的低门槛和高渗透率，这步棋走得挺务实，没去卷以太坊那种贵族链。
再说那个挺火的“名人站台”。
Chris Gayle、Shahid Afridi 这些人，在板球圈确实是神级人物。但我比较反感明星纯挂名，好在 SIXR 好像设计了一些真的互动，比如那个“粉丝对战”模式，还有让粉丝上传击球视频的 Challenge。虽然听起来有点像 Web2 的运营手段，但这确实比单纯发个 NFT 卖钱要有诚意一点。

关于那个 NFT（Legends Collection）。
我也去 GetGems 上瞄了一眼，666 个限量，确实显示售罄。持有者能拿到游戏里的属性加成和特权。这种赋能算是 GameFi 的标配了，没什么太多新意，但只要地板价没崩，说明共识还在。
不过，最让我觉得值得说道的是他们的获客方式。
他们没有搞那种简单粗暴的“注册送币”，而是在 Kaito AI 这些平台上搞任务榜单，把代币分发和社区活跃度绑在一起。虽然看起来还是“撸毛”那一套，但这能筛选出一点真实的活跃用户，而不是全是脚本。

关于代币 $SIXR 和空投，这里得泼点冷水。
我看了一下空投规则，确实有给 NFT 持有者和榜单前排留了不少份额。但大家也都懂，TGE（代币生成）之后的抛压通常都不小。特别是这种强依赖用户的项目，如果游戏上线后体验拉胯，或者代币经济模型（Tokenomics）设计得不够抗跌，很容易一波流。
我的个人判断：
这个项目目前的打法比较稳，有 Web2 的资源做底座，也有 Web3 的玩法做激励。但 SportsFi 这个赛道真的很早期，能不能把那些只懂看球、不懂钱包的传统粉丝带进场，才是最大的难点。

最后提醒一句：
这只是我个人的调研笔记（DYOR）。项目看起来在做事，但 Web3 的变数太大。如果你纯粹对板球感兴趣，去体验下游戏没问题；如果是冲着空投或者投资去的，建议还是多看看他们的经济模型，别光看明星脸就上头。
这就随口一聊，毕竟现在市场上能落地的应用不多，且看且观察吧。

SIXR Cricket: Real Utility or Just Another Hype Train?

Caught SIXR Cricket trending under the #SportsFi tag on X the other day. Since I follow cricket (though I’m not exactly a die-hard fan), I decided to dig into what they’re actually building.

Honestly, seeing the combination of "Cricket + Web3" made me skeptical at first. Let’s be real—the space is littered with sports-themed cash grabs. But after going through their whitepaper and checking out the community, I feel like there’s a bit more logic here than usual.

First off, the fundamentals are actually quite interesting.
This isn’t just a "vaporware" project with a couple of PowerPoint slides. It’s backed by Bongo, a massive entertainment platform in South Asia with over 300 million users. That’s a big deal because the biggest bottleneck for Web3 right now is the lack of actual users. Even if they convert only 1% of that base, the numbers would be massive compared to most GameFi projects. Building on the TON blockchain is also a pragmatic move—they are clearly aiming for the low entry barrier and high penetration of Telegram rather than trying to compete on more expensive, "elitist" chains like Ethereum.
Then there’s the celebrity backing.
Chris Gayle and Shahid Afridi are absolute gods in the cricket world. Usually, I hate celebrity endorsements because they’re just paid to slap their name on something. However, SIXR seems to have designed actual interactive elements, like the "Fan Battle" mode and the #SIXRChallenge where fans upload videos of their own batting. It feels a bit like Web2 marketing, but it shows more effort than just minting a random NFT and calling it a day.

About the NFTs (Legends Collection).
I took a look at GetGems, and the 666 limited-edition NFTs are indeed sold out. Holders get in-game attribute boosts and special perks. This is standard fare for GameFi—nothing revolutionary, but as long as the floor price holds, it shows the core community is still there.
What I found most interesting, though, was their user acquisition strategy.
They didn’t just go for a "register and get free coins" approach. Instead, they used platforms like Kaito AI to host leaderboard tasks, linking token distribution to actual community engagement. It’s still a "farming" meta, but it at least filters for active users rather than just pure bot farms.

A bit of cold water regarding the SIXR token and airdrops.
I looked at the airdrop rules, and while they’ve reserved a good chunk for NFT holders and leaderboard leaders, we all know the drill: the selling pressure after a TGE (Token Generation Event) is usually brutal. If the game experience is clunky or the tokenomics aren't designed to withstand a sell-off, it could easily become a "one-hit-wonder."
My personal take:
The project’s current strategy is solid—they have a Web2 foundation for stability and Web3 mechanics for incentive. However, the SportsFi sector is still in its infancy. The "Final Boss" for them will be whether they can actually onboard traditional fans who know everything about cricket but nothing about crypto wallets.

Final word of advice:
This is just my personal research (DYOR). The team seems to be putting in the work, but Web3 is a wild ride. If you’re a cricket fan, it’s worth checking out the game for fun. But if you’re strictly in it for the airdrop or the investment, look closely at their economic model and don't get blinded by the celebrity faces.
Just some thoughts—seeing as there aren't many "real-world" applications in the market right now, this one is worth watching.

@SIXR_cricket @KudoswapAI @KaitoAI