Prenetics Ends Bitcoin Plan to Focus Fully on IM8 Brand

• Prenetics halted new Bitcoin purchases in December after market volatility, ending a short-lived treasury strategy.
• The firm will retain 510 BTC worth about $44.8m while redirecting raised capital into its IM8 supplements business.
• The move reflects a broader reassessment by crypto treasury firms as prices fall and investors push strategic changes.

Prenetics Global, the healthcare and supplements firm backed by David Beckham, confirmed that it ended its Bitcoin treasury strategy on December 4, 2025, after less than three months in operation.

The decision follows a period of crypto market volatility and comes after the company raised $48 million for digital asset purchases earlier this year. Prenetics stated that it will redirect capital into IM8, its vitamin and supplement brand developed with Beckham, as part of an internal strategic shift led by Chief Executive Officer Danny Yeung.

Strategic Halt After Short-Lived Treasury Program

The company began acquiring Bitcoin in June, following an approach used by Michael Saylor’s Strategy Inc., where firms raise capital and convert it into cryptocurrency reserves. However, Bitcoin’s decline from above $110,000 in October to the high-$80,000 range influenced internal planning.

According to Yeung, the management team made what he described as a disciplined adjustment to prioritize long-term shareholder value. The company website confirms Beckham as an investor in Prenetics, while IM8 remains its primary commercial focus.

Company Retains 510 Bitcoin Despite Ending Purchases

Prenetics stated that it will keep its remaining 510 Bitcoin, which were valued at $44.8 million on Tuesday. The company also holds more than $70 million in cash and equivalents, providing flexibility while it reallocates resources.

Notably, this move arrives as several digital asset treasury firms reassess their structure. Some have experienced stock price declines below their underlying token values and have turned to share buybacks or asset sales.

Treasury-Backed Crypto Firms

Other companies have also revised similar strategies. Ethereum-focused ETHZilla recently moved away from major ether accumulation to concentrate on asset tokenization projects. Activist investors, including Paul Glazer, have increased pressure on firms in this category as crypto markets adjust. Prenetics’ updated direction reflects an operational change as it concentrates on IM8’s expansion rather than extending its Bitcoin position.