There's been a lot of talk about whether AI will replace marketers. But that's actually the wrong question. What we're really seeing is AI becoming the ultimate multiplier for creative and strategic thinking.

Think about it differently. AI handles the heavy lifting—data processing, pattern recognition, campaign optimization at scale. That frees up human marketers to focus on what machines can't do: crafting narratives that resonate, building genuine connections with audiences, and making those strategic bets that separate winners from the rest.

In the crypto and Web3 space, this becomes even more powerful. Community engagement, token economics storytelling, the narrative around a project's vision—these need that human touch, that understanding of culture and sentiment. AI can amplify those efforts across channels, personalize messaging, catch trends before they peak. But the core creativity? That's still us.

So instead of asking "will AI replace marketing," ask "how do I use AI to become a better marketer?" That's where the real opportunity lies. The platforms and professionals who embrace this shift aren't just surviving—they're going to dominate their spaces.