There's something interesting happening in how entertainment gets structured on blockchain networks. A team with Nickelodeon and MTV pedigree is building what they're calling Streaming 2.0 — essentially a model where the traditional top-down broadcast approach flips. Fans don't just consume; they participate in governance decisions, share in platform economics, and directly contribute creative direction. The mechanics are straightforward enough: community voting on content, earnings tokenization, and collaborative co-creation tools. Whether this particular execution delivers on the promise depends on adoption velocity and how well they solve the chicken-and-egg problem of getting both creators and audiences to shift behavior. Still, the pattern itself reflects a broader shift in how digital culture could reorganize around on-chain incentives and distributed participation. The infrastructure exists now — the real variable is whether audiences actually want a stake in this kind of decision-making, or if they prefer the simplicity of passive consumption.