PwC makes a major shift: The Big Four accounting firms are determined to enter the crypto market

【Crypto World】Recently, there has been a quite interesting phenomenon. PricewaterhouseCoopers, one of the Big Four traditional financial giants, has decided to seriously engage in crypto.

This is not a sudden impulse. Paul Griggs, the head of PwC in the United States, frankly stated that this strategic shift happened last year. What is the driving force? One is the appointment of a group of pro-crypto regulatory officials in the US, and the other is the introduction of a series of new digital asset laws by Congress—especially the @Genius 法案@ and the regulatory framework for stablecoins.

Griggs’s words are quite straightforward: These laws and regulatory details will boost market confidence in digital assets like stablecoins. More importantly, asset tokenization is not a gimmick but an inevitable trend, and PwC must embed itself into this ecosystem.

What does this reflect? Traditional blue-chip companies now genuinely feel that the crypto market has shifted from a risky asset that can be avoided to a track that can be seriously engaged in. Behind this transformation is a clear improvement in the policy environment—from past ambiguity and avoidance to now specific legal frameworks and regulatory-friendly officials. With stablecoin regulations in place and a clear route for asset tokenization, these developments reduce the concerns of large institutions entering the market.