Why are millions of players clicking on Elon’s face? The rise story of Musk Empire on Telegram

The Clicker Game Phenomenon Takes Over Telegram

Over the past month, one of the most discussed games on the Telegram platform has attracted the attention of more than 10 million users. It’s a project where gamers constantly interact with a caricatured image of a well-known entrepreneur, accumulating in-game currency. Instead of traditional cute characters like hamsters or cats, the developers chose a more provocative approach — the main character is a cartoon portrait of Elon Musk.

This strategy proved to be quite effective. The audience demonstrated that they are willing to participate in any project, even remotely related to the name of a famous tech figure, regardless of whether he officially approved the project (at the moment, there is no confirmation of his involvement).

What is Musk Empire?

In terms of mechanics, Musk Empire is almost identical to the popular Hamster Kombat and other games in this category. The user taps on the screen, earns conditional coins, and then invests them in character upgrades for passive earnings during periods of inactivity.

It is important to emphasize: this is an unofficial fan project. There is no evidence of collaboration with Elon Musk. This means that the entrepreneur’s legal team could potentially demand the project’s closure at any moment, especially if the developers launch their own token under his name.

Nevertheless, the prospect of obtaining cryptographic tokens as a result of the game attracted a huge number of participants who hope to earn TON (blockchain, where similar projects are deployed) and tokens associated with Musk Empire.

How does the gameplay mechanic work?

The basic scheme is extremely simple: after entering the app, the player taps on the image, using up energy until it is completely exhausted. Then, they must wait for resources to regenerate and repeat the cycle.

The accumulated currency is spent on two types of upgrades. The first block — upgrades for Musk himself (leadership qualities, ethics, and other characteristics). The second — investments in the team and office spaces for the character. Both options ensure a steady income even when not actively playing.

Passive income lasts no more than three hours without your participation, so it is necessary to regularly enter the app to collect the accumulated coins and restart the earning cycle.

Unique element: the Cities tab

A distinctive feature of Musk Empire is the presence of a special section where players compete in “rock-paper-scissors” against each other. Besides entertainment, users can invest their in-game funds in shares of various companies to gain higher profits. The mechanics are more gambling-oriented than standard clicker activities, although the potential for losses requires caution when allocating capital.

Tokenization prospects and airdrops

The launch date of the Musk Empire token has not yet been announced, nor has its official name. However, the developers confirmed that the crypto asset will be created on the TON network — the same where tokens like Notcoin and other gaming assets operate.

According to the team, the current version of the game is just the initial stage of building a full-fledged ecosystem. Token replenishment for registered users is planned as the next development step. The developers declare their intention to “optimize participant profitability” and have promised to distribute “most of the tokens to our community.”

The specific distribution mechanism has not yet been disclosed, but factors influencing your share size are known: hourly earnings in the game, the total amount of coins earned over a certain period, and the number of invited friends.

Alliance with Notcoin and new opportunities

Recently, Musk Empire announced a strategic partnership with Notcoin — an influential project that initiated the current boom of clicker games on Telegram. As a result, the app was temporarily renamed “NOT Empire.” High-level players in Notcoin will receive exclusive quests and bonuses in Musk Empire, expanding monetization opportunities for active participants of both projects.