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Major crypto platforms face mixed signals as they explore diversification beyond digital asset trading. Analysts are split on whether expansion into broader financial services represents a smart move or a risky departure from core competencies. Some argue that moving into traditional finance could open massive revenue streams and attract mainstream users. Others contend that venturing too far from their blockchain expertise could dilute brand focus and invite regulatory headaches. The debate reflects deeper questions about the future of centralized exchanges in an evolving crypto ecosystem. As these platforms navigate market pressures and regulatory scrutiny, their strategic choices over the next 18 months could reshape the competitive landscape.