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A major event that many people overlooked yesterday — a large American bank with an asset size of $1.7 trillion officially announced the launch of a new policy. This is not hearsay, but another significant shift in the traditional financial system's attitude towards cryptocurrencies.
From passive to proactive, the change may seem subtle but is actually profound. Previously, financial advisors could only assist clients in purchasing Bitcoin when explicitly requested. Now, it’s different — 15,000 advisors across the US have received official approval to proactively recommend Bitcoin allocations in investment portfolios. This may sound simple, but behind it represents a reversal of the entire system’s power structure.
What is the official recommendation? For investors with higher risk tolerance, allocating 1%-4% of their portfolio to Bitcoin is considered a reasonable range. This number seems small, but when multiplied by all potential high-net-worth clients and their assets, the scale is terrifying.
In terms of specific operations, currently, only four regulated spot Bitcoin ETF products are available, such as BlackRock’s IBIT and Fidelity’s FBTC. This new policy covers the bank’s three major platforms: Merrill, Private Banking, and its online trading platform.
Why is this so important to the market? Because what truly stands between many traditional high-net-worth individuals and Bitcoin is not money — they are not short of money. The barrier is trust. In their eyes, investments must be formal, backed by major institutions, and executable through trusted financial advisors. Now, that barrier has been broken down. When financial advisors hold official research reports and tell clients to allocate Bitcoin, the nature of the situation changes completely.