Every year around this time, the circle of friends is flooded with that meme, and the voices participating are mostly from Generation Z. Discussions on Douyin and Xiaohongshu are also quite active.

Imagine if a certain cultural meme could go viral from social media to a major exchange, and then be reflected back into the community culture of the exchange to ignite a wave of Web2 discussions—could this be a new way to attract Generation Z's attention to the crypto ecosystem? The content would essentially speak for itself, and users would find their own ways to engage.

Honestly, many outsiders really can't grasp the mindset of this generation. Young people's aesthetic and communication logic are completely different.