2026-01-08 16:30:18

Saw $SIXR trending on X lately, and honestly that's pretty rare for crypto projects these days. But here's what really caught my attention—most of these athlete partnerships we see aren't what they seem. You've got some superstar posting about a crypto project, and everyone thinks there's some deep collaboration happening. Reality check: a lot of these deals are basically short-term rentals. The athlete shows up, does the promo, and then disappears. It's all about the hype cycle, not genuine endorsement or long-term commitment to the project.

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MetaMisery

· 01-09 06:19

ngl this is the common problem in the crypto world, celebrity endorsements = guaranteed to fleece new investors. Are there really any still around?

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NewDAOdreamer

· 01-08 16:58

Athlete endorsements are mainly for temporary hype; very few projects can truly stay in the race for the long term. That's the real truth.

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ValidatorViking

· 01-08 16:54

yeah ngl the athlete shill cycle is getting predictable... they're basically just renting out their followers for a quarter's paycheck. network resilience matters way more than whoever's posting about it anyway.

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AirdropCollector

· 01-08 16:51

Honestly, I'm already tired of these celebrity endorsements. They're just short-term hype-driven business. How many projects do you genuinely see as good long-term investments?

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