DeFi Life and Death: Advocacy organizations urgently launch advertisements, U.S. Senate to vote on key legislation next week

The US crypto policy faces a critical moment. According to the latest news, advocacy organization Investors For Transparency is running ads during Fox News prime time, urging viewers to oppose the DeFi provisions in the upcoming cryptocurrency market structure bill. The Senate Banking Committee plans to review the bill next Thursday, followed by a vote in the relevant Senate committees next week. This ad campaign reflects industry concerns over the bill.

Why the DeFi provisions resonate with the industry

The treatment of DeFi has become one of the most controversial parts of the bill. This controversy exists not only within the crypto industry but also involves traditional financial institutions and legislators.

According to reports, the wording of the DeFi-related provisions remains unclear, which is a key reason for widespread attention. The industry has inherent concerns about the uncertain regulatory framework, as it could impact the compliance and operational prospects of DeFi protocols.

Why the industry is organizing opposition

The advocacy group’s decision to run ads on Fox News has strategic significance:

• Fox News is a mainstream conservative media outlet in the US, with considerable influence among senators
• Prime time advertising ensures broad audience coverage
• Directly demonstrates the industry’s stance to the public and decision-makers, exerting democratic pressure
• Shows that the industry has shifted from passive observation to active participation in policymaking

Timing window for the bill vote

The Senate Banking Committee will release its portion of the bill next Thursday, followed by a vote in the relevant Senate committees next week. This means the fate of the DeFi provisions could be decided within the next 7-10 days.

The tight schedule for the vote also explains why advocacy organizations chose to act immediately. Compared to lengthy policy discussions, directly expressing positions to the public and decision-makers is often more efficient.

Key points to watch moving forward

This bill vote will serve as an important indicator for crypto policy in 2026. The outcome could influence:

• The compliance framework for DeFi projects in the US
• Exchange decisions on launching DeFi products
• Industry confidence in the US regulatory environment
• References for other countries’ crypto policies

Summary

The advocacy group’s ad campaign marks a shift from passive response to active participation in policy-making by the crypto industry. The final wording of the DeFi provisions remains unclear, but next week’s Senate vote will provide answers to this uncertainty. In the coming week, close attention should be paid to the bill’s developments, as it could reshape the regulatory landscape for DeFi in the US.