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There is a very practical entrepreneurial perspective worth pondering—choosing an industry is actually like selecting a card table.
It's not about how skilled you are at playing your cards, but rather which table you're sitting at.
**The ideal card table order looks like this:**
First choice: Plenty of money, but average judgment among players. Users are willing to spend, decisions are easily influenced by emotions and narratives, market potential is still significant, and competition hasn't yet become cutthroat. This is where cash flow is fastest.
Second choice: Plenty of money, top players gather. The ceiling is infinitely high, and long-term returns are attractive, but the requirements for your capabilities are extremely strict. Usually the domain of large companies; newcomers must have clear advantages or they won't survive.
Third choice: Less money, users are somewhat rational. The demand is real, competition isn't fierce, but the market size and average transaction value are inherently limited. The business can stay stable, but don’t expect explosive growth.
Last type: Little money, many experts gather. This is a typical red ocean—market size is small, profits are squeezed to the minimum, and all participants are veterans. This position is the most challenging; newcomers are often eliminated quickly due to experience and internal competition.
**But here’s a key detail:**
The card table is not fixed at all.
The same industry, different niche markets can have completely different levels of activity. The same direction, entering a few months apart, can make the difficulty skyrocket.
For example, in education, courses that teach how to export and make money tend to attract rational users, with many experts and fierce competition; but areas like personal growth and emotional relationships often involve high transaction values, emotionally driven users, and quick conversions.
Looking at the crypto market, the difference in entry timing is even more dramatic. A few months’ difference can mean the difference between a bull and a bear market, directly affecting fundraising difficulty, user activity, and even project survival.
**So the real question has never been:**
"Is this industry viable or not?"
But rather:
"Which card table are you actually sitting at?"
Considering current hot sectors—e-commerce, AI tools, AI animation, cryptocurrencies, cross-border payments, robotics—where are they sitting at right now? This is a question worth thinking about carefully.