BSC remains highly active recently, with various new projects taking turns launching. A particularly popular project that went live some time ago has attracted special attention——it experienced a rapid decline from a peak of 57m to 1.4m in a short period. Projects like this often contain specific cultural underpinnings. For example, this project incorporated classic meme elements from Japanese internet culture, which has a cultural foundation of hundreds of millions in the local market, giving it unique community appeal. Projects of this type have started making new moves today, with market participation also increasing. If you're interested in the BSC ecosystem, projects like these that combine cultural attributes are worth paying attention to——you can both observe the flow patterns of on-chain trends and see cases of how cultural memes empower crypto projects. Whether from a market perspective or community operations perspective, there is room for learning.